Veritable Vegetable
2019 Annual Report
2019 Annual Report
— Creative Direction & Design / S. Miller
— Scope / Layout + Grid System / Type + Character Styles / Photo Styling
— 02/04/2020
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Veritable Vegetable supports organic farmers, increases access to fresh produce, impacts food policy, and strengthens diverse communities. We create a healthier world through our work. Our unique, values-driven business model encourages political change and demonstrates a radically different approach to distributing organic produce. Sustainable and regenerative systems increase energy and resources and are life-affirming. We envision the environment, the economy, and our communities as sustainable systems.As a women-led business, we take a forward-thinking and innovative approach to solving complex problems. We create a fair and dynamic workplace through cooperative and collaborative leadership. We deeply value the people who make up our community of staff, growers, customers, and community partners; our collective labor is fundamental to the organic trade.
We strive for excellence in our work, transparency in our relationships, and integrity through our actions.
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As an annual report, our solution had to be practical with a visual system that stands out through its simplicity and readability. We focused on streamlining the grid system and defining the visual styling for the infographics by simplifying them down to their most minimal state. This allowed us to punch up the info to be read easily without distraction while letting the visual add texture and context to the page.
